Best Bulk Commercial Gym Equipment Manufacturers; Best Gym Equipment Brands
updated January 1, 2019
In my 30 years in the gym industry, I’ve come across commercial training equipment of all makes and models. Much of it has left a lot to be desired. Not only have a lot of the machines not been fit for purpose, they haven’t had the durability and basic safety features that are absolutely essential for public use.
The commercial gym equipment market today is more cluttered than ever before. Unfortunately, there are still plenty of sub par manufacturers out there who are filling our gyms with shoddy gear. That’s why I set out to wade through what’s out there and come up with a list of the best commercial gym equipment on the market today. In doing so, I hope to help you avoid some of the problems I’ve had in equipping my previous gyms with expensive gear that just can’t handle the daily grind.
I’ve identified the top dozen brands that combine to create my ideal gym. If I was getting back into the commercial gym market, these are the brands that would make up my dream team of commercial gym equipment providers.
- Free Motion
- Life Fitness
- Body Craft
- Body Solid
- Rogue Fitness
- Pro Form
- Healthcare Fitness
- LifeCore Fitness
- Jacob’s Ladder
- First Degree Fitness
- Prime Fitness
Let’s check them out one by one.
Founded in 1999, Free Motion was acquired by ICON Fitness, the world’s largest fitness equipment manufacturer, in 2000. Over the past 17 years they have forged a reputation for providing total fitness solutions with competitive financing across a range of unparalleled products. Their customer service, including the training of gym staff, is impeccable.
Free Motion provide a commercial strength series of machines that feature aluminium swivel pulleys that allow you to quickly target the working muscle. Many feature quick fold-away seats to allow you to quickly switch from a seated to a standing position, along with instant-change pulleys to go from a high to low pulley exercise and vice-versa.
The Free Motion range includes a full line of ellipticals, treadmills, incline trainers and indoor cycles.
Precor is a division of Amer Sports, one of the leading sporting goods companies in the world. For over 30 years, Precor have devoted themselves to producing the highest quality ergonomic motion machines in the fitness industry. By combining proven science with superior engineering, they’ve been able to redefine the standard of innovation, quality and service necessary to deliver the very best fitness experience.
The Precor Experience line of Cardio equipment features a choice of three console options, featuring the innovative 880 Line touchscreen. The Assurance series provides health clubs with reliable performance at exceptional value. When it comes to strength training, Precor have a full line of selectorized, plate loaded, functional training, benches, racks and modular stations.
Over the past 40 years, Life Fitness have developed a reputation as among the most respected commercial gym equipment providers in the world. Starting with an electronic cycle, they have built their product range to in excess of 400 items. Their products have stood the test of time.
The Life Fitness Hammer Strength line is a favorite in hardcore gyms the world over, including Gold’s. This rugged performance strength training equipment has moves the way body was designed to move, while taking all the punishment that even the most hardcore trainer can dish out. It’s been building superior physiques for 25 years, and is constantly innovating to further hone its ability to deliver.
Since 1983, StairMaster have been providing gym members the world over with the ‘workout they love to hate.’ Stairmaster have built their impeccable reputation off their unique stair climber but their product range actually includes ten products, including treadmills, cycles and twistlock dumbbells.
A gym without a Stairmaster or two just doesn’t cut it. You need this training option to provide your members with the complete cardio training facility.
Body Craft produce a range of both cardio and strength training equipment that impresses for its durability, innovativeness and styling. Many of its adaptations are proprietary and are protected by patents. All of their equipment is built to last.
A great example of the Body Craft innovation is the Jones machine. The Jones is the next evolutionary step in the Smith machine, which was only able to move in a vertical plane. The Jones, however, is able to move both vertically and horizontally. This allows for unlimited, user defined motion. You can even train with free weights on the Jones machine.
For a quarter of a century, the Body Solid brand has been equipping the best gyms in the world with an innovative range of heavy duty training equipment to put their members through their paces. Body Solid take their motto, built for life, very seriously, providing an industry leading lifetime warranty on every piece of equipment they sell.
In addition to supplying many of the leading gyms across the globe, Body Solid are also the preferred suppliers of hard core training gear to many police departments, fire stations, rehab and medical facilities across the United States.
Body Solid have an outstanding range of functional trainers. They feature adjustable pulleys, which swivel 180 degrees and a no cable change design, allowing you to quickly move from one exercise to the next.
Rogue Fitness have established a reputation, in a relatively short time, as the market leaders in CrossFit training equipment. They are the official suppliers of the CrossFit Games. The quality, attention to detail and craftsmanship that goes into every product in their range is unrivalled. You could do no better than selecting Rogue as the supplier of your CrossFit workout area.
An outstanding piece of equipment that you will definitely want for your CrossFit Training gym is the Rogue Monster Swing Glute Ham Developer. The Rogue Monster Swing features extra thick padding on the ankle and torso supports for enhanced comfort. It also provides a double step up deck to make getting into position much easier. The rear foot rest is fully adjustable to allow you to customize your position on the machine precisely. Your CrossFit membership will simply fall in love with this machine. It is featured in our guide here as one of the best glute training developers.
HealthCare Fitness Products
HealthCare Fitness Products provide the best range of fitness testing and diagnostics equipment that you’re likely to find anywhere. Their extensive range features manual muscle testers, and hand dynamometers. It includes the Lafayette dynamometer, which is recognized as the best hand held muscle strength tester available today.
LifeCore Fitness are premiere suppliers of elliptical trainers, bikes and rowing machines. Their stable includes the Diamondback series of high end indoor cycles. The new 910 series of cycles features Apple iPad, iPhone and iPod interface. Their 1260 elliptical has won the coveted best buy award from Fitness Warehouse for three years in a row.
The innovative range of Lifecore rowing machines are engineered to operate without gears, providing instant power feedback adjusting resistance, which increases and decreases during the workout.
Developed by former fitness champion Steve Nichols, the Jacob’s Ladder was born out of a need to create a cardio resistance option that was gentle on the back and knees. The result was an innovative cardio machine with ladder-type rungs on a non-motorized continuous treadmill. It utilizes low-impact high range of motion to provide a superior cardio workout for both the upper and lower body.
The Jacob’s Ladder range has now extended to include a range of products. The Jacob’s Ladder range are the ideal complement to your conventional cardio range to provide that necessary low impact option.
First Degree Fitness
Founded at the turn of the century with the goal of providing the fitness industry with a combination of innovation, robustness and simplicity, First Degree Fitness manufacture a wide range of cardio machines that use water as the basis of the resistance. Each machine operates a twin tank system to either add or remove water, changing the resistance level at the turn of a dial.
The innovative resistance method used perfectly mimics the resistance found on the water, making First Degree rowing machines the most realistic available anywhere in the world. The system also provides instant adjustability to suit any workout level - from rank beginner to Olympic athlete.
Prime Fitness is owned by Speciality Fitness Systems out of Pennsylvania. In 2014, Prime acquired Strive Strength Systems. They have totally updated the Strive line of strength products to include three lines or selectorized strength training equipment, along with a plate loaded line, a state of the art functional trainer and the absolutely beastly Prime power rack line.
They have retained the patented Strive adjustable cam technology to produce what I believe are the best commercial strength machines in the industry.
The manufacturer’s that are mentioned above represent the cream of the crop when it comes to commercial fitness equipment. By building your gym inventory around these suppliers you can have the confidence that your gym will provide the quality, diversity, ruggedness and training innovation that your clientele both deserve and expect.
My name is Jim Roose. I'm a former competitive power lifter and gym owner. I've bought millions of dollars of fitness equipment over the last 20 years. This site is my way of giving back to the fitness community that's done so much for me. Every article on here is carefully researched and written by me. Leave a comment if you have any questions.